The partnership recognises the rapidly growing importance of mobile distribution to artistes, record companies and fans alike, giving fans on-demand access to content wherever they are! T-Mobile subscribers will be treated to a huge range of exciting mobile content including music downloads and live-streaming as well the chance to win VIP tickets & backstage passes!

A selection of Sony Ericsson mobiles are also set to be embedded with Robbie content such as unreleased tracks and a free download as part of the agreement.

Watch this space for more information!